IMPACT OF SOCIAL MEDIA ON CONSTRUCTION SMEs BUSINESSES IN ABUJA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Since the advent of social media in the early 2000s, its influence on the day to day life of people has impacted the way they conduct businesses. The construction industry is not widely perceived as innovative and collaborative as many other industries. The global construction industry is trying so much to change the perception with several short- and long-term strategies. Over the last few years, social media has changed the face of our personal interactions, with an unprecedented rate of adoption that outpaces previous innovations. Social media tools are intuitive to use and allow people to share information, collaborate, discuss common interests and build business relationships. Social media has influenced the corporate and business world as well, today there is an increase in the number of construction businesses joining the social media platforms. They are spending considerable amount of their time, energy and money to build and maintain their social media public pages to improve their standing in both local and global business space. This phenomenon is a relatively new invention to the global business environment, hence the limitation to the studies conducted in this area, majority of them are based on individual’ perspective. This research study focuses on the positive impact of social media on construction industry businesses and its influence on promoting better marketing platform and business relationships. Using both the quantitative and qualitative means, this research study strives to find out how social media has or can further benefit construction product and services organization in optimizing their overall performance through the appropriate usage of this internet phenomenon. However, this research study focuses only on the positive aspects of social media and it’s in depth reach with the customers, suppliers, manufacturers and competitors. This research assesses how social media has been beneficial to the sale and promotion of construction materials, product and services of some organization in the Regional building material market Dei Dei Abuja FCT. Through the questionnaires and semi structured interviews conducted with various respondents in the construction or building material organization we find out how social media has been utilized to foster better business development and establish business relationships with customers and suppliers of construction materials such as doors, tiles, roofing sheets, Laminate sheets for wood work, plumbing materials, paints, Plaster of Paris materials, machines, building technology equipment etc. The results obtained through this study show that social media has been able to positively impact the construction organizations in improving their visibility, enhanced customer service, better relationships within the industry and have above all, improved the organizations’ communication with the global construction businesses.
Related Project Materials
THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT
ABSTRACT
Rural development of any kind in any place can only be meaningfully achieved through a well planned and execute...
THE IMPACT OF LEAN ACCOUNTING PRINCIPLES AND THEIR APPLICATION IN MODERN ORGANIZATIONS
ABSTRACT:
This research explores the application of lean accounting principles in modern organizations...
COMPARATIVE ANALYSIS OF COAL AND COCONUT ACTIVATED CARBON
ABSTRCT
The experiment was carried out to analyze comparatively coal and coconut activated carbon. &nbs...
DESIGN AND IMPLEMENTATION OF AN ONLINE HOTEL RESERVATION SYSTEM WITH PAYMENT INTEGRATION
Abstract
This study aims to develop and design an Online Hotel reservation and management system for a Hotel, as the case study is t...
THE EFFECT OF PARENTAL INFLUENCE ON THE CHOICE OF CAREERS AND ROLES PLAYED IN ACADEMIC PERFORMANCE OF STUDENT
ABSTRACT
The main purpose of this study is the attempt to find out the effect of parental influ...
THE ROLE OF FIXED INCOME SECURITIES IN INVESTMENT PORTFOLIOS
ABSTRACT
THE ROLE OF FIXED INCOME SECURITIES IN INVESTMENT PORTFOLIOS
This research investigates the role of fixed income secur...
BROADCASTING MEDIA CHANNEL; DISSEMINATION OF INTERNATIONAL NEWS A CASE STUDY OF EBS BULLETINS, EDO STATE
BACKGROUND STUDY
Communication as we know has now evolved over many centuries. The sophistication and c...
THE IMPACT OF FINANCE LEASE ON THE PERFORMANCE OF NIGERIAN BANKS
ABSTRACT
The issue of inadequate capital remains one of the major challenges of business entrepreneurs in Nigeria. Business firms are con...
THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non perso...
NEWSPAPERS READERSHIP PATTERNS AMONG CIVIL SERVANTS IN RIVERS STATE
Background of the study
Reading is the center of learning, particularly in formal education environment...
